Events Influencer Marketing Agency in Australia

Fully managed creator campaigns that drive ticket sales, foot traffic, and a reusable content library.

The night out gets decided in the feed. Australians choose what to attend off the creators they already follow, right inside the promo window. Australia Experiences runs fully managed creator campaigns for festivals, premieres, and brand activations across Australia.

We source and vet local creators, coordinate the guestlist and timings, and hand over licensed content the marketing team can run across paid and owned channels, all without running creators in-house.

500+
Vetted Creators
5:1
Average ROI
Crowd relaxing on the riverside lawn at sunset with the Brisbane skyline behind

Trusted by Australian brands

  • BIG Live logo
  • Destination NSW logo
  • Visit Penrith logo
  • GoBoat logo
  • Growth Faculty logo
  • Stardust Hotel logo
  • Tada Kids Cafe logo
  • Harrow & Harvest logo

Tickets Sell in the Feed

The people who fill a room decide where to spend their nights out inside creator feeds, and they act on what they see.

of Gen Z say social media and creators give them the best event recommendations
80%of Gen Z say social media and creators give them the best event recommendations
of Gen Z will pay more for a ticket to a creator-endorsed event
68%of Gen Z will pay more for a ticket to a creator-endorsed event
of Australians aged 18-29 have bought a product after a creator showed it
70%of Australians aged 18-29 have bought a product after a creator showed it

What Creator Campaigns Deliver for Events

A coordinated run of creator content works across the moments that decide an event.

Sell Tickets Early

Local creators announcing the event and sharing early codes build awareness and sales before the date, when the box office needs the head start.

Drive Foot Traffic on the Day

For free-entry markets and activations, live coverage from several creators across one weekend drives immediate, measurable attendance.

Stay Visible Between Dates

For recurring events, steady creator activity keeps the series in front of past attendees and new local audiences before the next run.

Sell Out Next Year

Every event produces licensed video and photo the media team can run as paid social to sell tickets for the next edition.

Fully Managed, Built for Events

Running creators around a live event is its own job: managing the guestlist for dozens of people, distributing media passes, setting strict arrival times, and landing posts inside a narrow window. Australia Experiences runs all of it, so the box office stays clear and coverage lands on time.

Every campaign is built to be measured and to last. Creators deliver licensed video and photo the brand can run as paid social and across owned channels, so one event becomes a year of content to sell the next edition.

The network spans over 500 vetted creators across Australia, many of them local entertainment and lifestyle voices. Australia Experiences matches the right people straight from the network, or sources specifically for the campaign, so every activation fits the event and the local crowd.

Our Process

From brief to measured results, the campaign is managed end to end.

  1. Sourcing & Vetting

    Vetted creators, matched to each campaign and target audience.

  2. Campaign Management

    Hands-off coordination of every creator and deliverable.

  3. Delivery & Licensing

    Engaging, authentic content, cleared for marketing use.

  4. Results

    Transparent reporting on campaign performance.

Recent Campaign Results

Recent event campaigns, and the performance they achieved.

  • The Great Gatsby

    20 creators · Sydney & Melbourne

    900K
    Views
    6:1
    ROI
  • Viral Food Festival

    41 creators · Wollongong

    1M
    Views
    12K
    Foot Traffic
  • Vivid Sydney

    25 creators · Sydney

    1.2M
    Views
    8:1
    ROI

Frequently Asked Questions

Do event organizers need to provide free tickets to creators?

Yes. A media pass, VIP entry, or a set number of general admission tickets is standard practice and forms a core part of the collaboration. We set the exact guestlist allocation with your team before sourcing begins.

What happens if a creator does not show up on the day?

For time-sensitive events that is a real risk, so we plan for it. Vetting and tight communication reduce no-shows, and for large activations we source a buffer of creators so the baseline attendance goal still holds if a last-minute cancellation occurs.

How do you make sure creators post while the event is still relevant?

Event content loses value fast if it lands late. We set strict posting windows during contracting, such as agreed delivery timelines across a weekend festival, then track those deliverables closely and follow up against the agreement.

Can we use the creator footage to run ads for next year's event?

Yes. We handle the licensing so your team gets the rights to reuse event footage across paid social for future ticket sales. More on our content licensing services.

How is this different from standard UGC?

We do both. Influencer marketing has creators post to their own audience to drive reach; UGC has them deliver files straight to the brand without posting. We run whichever fits the event. Explore our UGC agency capabilities.

Turn Local Feeds Into Ticket Sales

Reach the people deciding where to spend their weekend, through the creators they already follow. Tell us the event and the goal, and we will line up the right creators to deliver it.