Tourism Influencer Marketing Agency in Australia
Fully managed creator campaigns that turn destination feeds into visitor bookings.
The trip starts in the feed now. Australians plan where to go off the content of creators they already follow. Australia Experiences runs fully managed creator campaigns for tourism boards, tour operators, and regional councils across Australia.
We source and vet local creators, coordinate the itinerary end to end, and hand over licensed content the marketing team can run across paid and owned channels, all without running creators in-house.
- 500+
- Vetted Creators
- 5:1
- Average ROI
Trusted by Australian brands
The Trip Starts in the Feed
Discovery and trust have moved to creators on home soil. Australians plan and book their next trip on the strength of content from people they already follow.
- of Australians booked their last trip off a social-media creator
- 35%of Australians booked their last trip off a social-media creator
- of Australians say their travel decisions are shaped by online content
- 58%of Australians say their travel decisions are shaped by online content
- of travellers say a creator's recommendation has driven a booking
- 70%+of travellers say a creator's recommendation has driven a booking
What Creator Campaigns Deliver for Tourism
A steady run of creator content works across the moments that move a traveller from browsing to booking.
Fill Peak Seasons
Hosted creator trips put the destination in front of travellers right as they plan summer holidays, winter escapes, and long weekends.
Spread Visitors Beyond the Hubs
Creator visits to specific regional spots draw travellers past the crowded metropolitan stops to lesser-known attractions.
Build a Seasonal Library
Every trip produces licensed video and photo media buyers can run as paid social ahead of each key booking window.
Launch Routes and Tours
Several local creators in a tight window build momentum for a new route, tour, or seasonal push, with bookings to match.
Our Process
From brief to measured results, the campaign is managed end to end.
Sourcing & Vetting
Vetted creators, matched to each campaign and target audience.
Campaign Management
Hands-off coordination of every creator and deliverable.
Delivery & Licensing
Engaging, authentic content, cleared for marketing use.
Results
Transparent reporting on campaign performance.
Recent Campaign Results
Recent destination and event campaigns, and the performance they achieved.
-
Vivid Sydney
- 1.2M
- Views
- 8:1
- ROI
-
Viral Food Festival
- 1M
- Views
- 12K
- Foot Traffic
-
Penrith City
- 50K
- Views
- 5%
- Engagement
- Linda Trustpilot review5 out of 5 stars.
A highly reliable partner for experiences across Australia. The team is professional, organised, and a pleasure to work with.
- Samar5 out of 5 stars.
One of the best marketing agencies, giving creators lots of opportunities to collaborate with different brands. So happy to work with them, their service is way good.
- William Trustpilot review5 out of 5 stars.
They focus on authentic storytelling rather than traditional advertising. The collaboration process was smooth, well-organised, and professional.
- Laura5 out of 5 stars.
An outstanding partner for activities across Australia, offering seamless processes and exceptionally well-organised, professional coordination.
- Frez Trustpilot review5 out of 5 stars.
Highly recommend Australia Experiences! They are great at connecting influencers to businesses, and their service is excellent. Very attentive and replies in a timely manner.
- Christel5 out of 5 stars.
AE is very professional and ensures everything is set and both parties are on the same page. Everything was really organised and enjoyable.
- Claire Trustpilot review5 out of 5 stars.
We had an amazing collaboration opportunity with Australia Experiences. The entire process was smooth, efficient and clear, making it a joy to work together.
- Eunice5 out of 5 stars.
I really appreciate their professionalism to connect us with high quality clients for collaborations. Prompt and very responsible. Highly recommended!
- Terese Trustpilot review5 out of 5 stars.
Such a wonderful experience working with Australia Experiences. Mia was amazing, very responsive and extremely organised. We can't wait to work together again.
- Paul5 out of 5 stars.
Australia Experiences connects people with proper Australian adventures and brands that actually make sense. Everything feels authentic, not forced or salesy. The opportunities have been great.
Frequently Asked Questions
Who covers the cost of travel and accommodation for the creators?
The brand or destination board typically covers or hosts the hard costs of the trip, including flights, accommodation, and activity passes. We work with your team to set clear itinerary budgets and negotiate creator fees accordingly.
What happens if bad weather ruins a planned outdoor activity?
Weather is an unavoidable variable in travel. We set clear contingency plans and flexible deliverable agreements during contracting. If an activity is cancelled due to unsafe conditions, we coordinate with the creator and the operator to reschedule or shift the content focus.
Can regional councils use the content for official visitor guides?
Yes. We handle the licensing based on your requirements, so you get the agreed rights to reuse content across printed visitor guides, websites, and paid ads. Read more about our content licensing services.
Can you source creators for remote regional destinations?
Yes. Alongside a strong presence in the major cities, we source creators who specialise in regional travel and those willing to road trip to support remote destinations.
How is this different from standard UGC?
We do both. Influencer marketing has creators post to their own audience to drive reach; UGC has them deliver files straight to the brand without posting. We run whichever fits the campaign goal. Explore our UGC agency capabilities.
Turn Destination Feeds Into Bookings
Reach the travellers planning their next trip, through the creators they already follow. Tell us the destination and the goal, and we will line up the right creators to deliver it.