Tourism Influencer Marketing Agency in Australia
Fully managed creator campaigns that turn destination feeds into visitor bookings.
The trip starts in the feed now. Australians plan where to go off the content of creators they already follow. Australia Experiences is a tourism marketing agency that runs fully managed creator campaigns for tourism boards, tour operators, and regional councils across Australia.
We source and vet local creators, coordinate the itinerary end to end, and hand over licensed content the marketing team can run across paid and owned channels, all without running creators in-house.
- 500+
- Vetted Creators
- 5:1
- Average ROI
Trusted by Australian brands
The Trip Starts in the Feed
Discovery and trust have moved to creators on home soil. Australians plan and book their next trip on the strength of content from people they already follow.
- of Australians booked their last trip off a social-media creator
- 35%of Australians booked their last trip off a social-media creator
- of Australians say their travel decisions are shaped by online content
- 58%of Australians say their travel decisions are shaped by online content
- of travellers say a creator's recommendation has driven a booking
- 70%+of travellers say a creator's recommendation has driven a booking
What Creator Campaigns Deliver for Tourism
A steady run of creator content works across the moments that move a traveller from browsing to booking.
Fill Peak Seasons
Hosted creator trips put the destination in front of travellers right as they plan summer holidays, winter escapes, and long weekends.
Spread Visitors Beyond the Hubs
Creator visits to specific regional spots draw travellers past the crowded metropolitan stops to lesser-known attractions.
Build a Seasonal Library
Every trip produces licensed video and photo media buyers can run as paid social ahead of each key booking window.
Launch Routes and Tours
Several local creators in a tight window build momentum for a new route, tour, or seasonal push, with bookings to match.
What a Tourism Marketing Agency Handles
Australia Experiences covers the creator side of tourism marketing: sourcing local travel voices, negotiating fees and usage rights, planning each itinerary around what a creator can realistically film, and reporting on what the trip returned. Brand strategy and media buying stay with the destination team or its agency of record.
The output is travel content, not only posts. Every hosted trip produces licensed video and photo the brand can run as paid social, in visitor guides, on booking pages, and across owned channels, for the term agreed before anyone travels. See how content licensing is handled.
Our Process
From brief to measured results, the campaign is managed end to end.
Sourcing & Vetting
Vetted creators, matched to each campaign and target audience.
Campaign Management
Hands-off coordination of every creator and deliverable.
Delivery & Licensing
Engaging, authentic content, cleared for marketing use.
Results
Transparent reporting on campaign performance.
Recent Campaign Results
Recent destination and event campaigns, and the performance they achieved.
-
Vivid Sydney
- 1.2M
- Views
- 8:1
- ROI
-
Viral Food Festival
- 1M
- Views
- 12K
- Foot Traffic
-
Penrith City
- 50K
- Views
- 5%
- Engagement
- Samreen Trustpilot review5 out of 5 stars.
I really enjoyed being part of The Hill Eater Show. It was a great experience working with such a professional and friendly team, and the overall process felt smooth and well-organised.
- Linda Google review5 out of 5 stars.
A highly reliable partner for experiences across Australia, Australia Experiences offers streamlined processes and outstanding coordination. The team is professional, organised, and a pleasure to work with.
- Frez Trustpilot review5 out of 5 stars.
Highly recommend Australia Experiences! They are good in connecting influencers to businesses and their service is great! Very attentive and replies in a timely manner!
- Ben Google review5 out of 5 stars.
Excellent Customer Service - always prompt, clear and friendly responses to communications. Even going the extra step with follow-up messages! Thanks to the team for all they do.
- Cess Trustpilot review5 out of 5 stars.
I really enjoyed the process of working with Australia Experiences, not only that the team is always proactive in supporting you during your collaboration process but they are also excellent at what they do! I cannot recommend them enough.
- Merisa Google review5 out of 5 stars.
Had such a great time collaborating with Australia Experiences! Their team is professional and made the whole experience so smooth and fun. Can’t wait for more projects together!
- Terese Trustpilot review5 out of 5 stars.
Such a wonderful experience working together with Australia Experiences. Mia was amazing and very responsive and extremely organised. We can't wait to work together again in the future.
- Rubab Google review5 out of 5 stars.
Very professional services. I worked with them and i was so satisfied with all the process . They followup with all the details for both parties. Highly satisfied ❤️
- Samar Trustpilot review5 out of 5 stars.
The experience was super fun, full of everything. We enjoyed every single moment. I loved the collaboration and the service of this agency
- Jade Google review5 out of 5 stars.
Great company. So easy to work with. Very professional. I had such a great time! I would definitely recommend them if you are considering working with them
Frequently Asked Questions
Do you handle traditional travel media and PR as well as creators?
No. Australia Experiences runs the creator side: sourcing, contracting, itinerary coordination, licensing, and reporting. Many destination teams run us alongside their PR agency, and we brief creators so both programs cover the same launch window without doubling up on the same audience.
Who covers the cost of travel and accommodation for the creators?
The brand or destination board typically covers or hosts the hard costs of the trip, including flights, accommodation, and activity passes. We work with your team to set clear itinerary budgets and negotiate creator fees accordingly.
What happens if bad weather ruins a planned outdoor activity?
Weather is an unavoidable variable in travel. We set clear contingency plans and flexible deliverable agreements during contracting. If an activity is cancelled due to unsafe conditions, we coordinate with the creator and the operator to reschedule or shift the content focus.
Can regional councils use the content for official visitor guides?
Yes. We handle the licensing based on your requirements, so you get the agreed rights to reuse content across printed visitor guides, websites, and paid ads. Read more about our content licensing services.
Can you source creators for remote regional destinations?
Yes. Alongside a strong presence in the major cities, we source creators who specialise in regional travel and those willing to road trip to support remote destinations.
How is this different from standard UGC?
We do both. Influencer marketing has creators post to their own audience to drive reach; UGC has them deliver files straight to the brand without posting. We run whichever fits the campaign goal. Explore our UGC agency capabilities.
Turn Destination Feeds Into Bookings
Reach the travellers planning their next trip, through the creators they already follow. Tell us the destination and the goal, and we will line up the right creators to deliver it.